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Your Weekly Guide to Running a More Efficient Business.
WEEKLY EDITION • PRACTICAL INSIGHTS FOR SMALL BUSINESS OWNERS
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Fix Process Before Tech: New Year, New Tools, Same Chaos in Palm Beach
Why Buying Software on January 1st Won't Fix December 31st's Broken Processes The New Year's Tech Shopping Spree (That Won't Fix Anything) It's December 31st. You're making your list for the new year: New CRM system ($200/month) AI assistant for customer service ($150/month) Project management software ($300/month) Marketing automation platform ($400/month) Accounting software upgrade ($100/month) Total investment: $1,150/month = $13,800/year You're excited. These tools will

Maria Mor, CFE, MBA, PMP
Dec 31, 202519 min read


Fix Operations Before Marketing Palm Beach: Why Small Businesses Lose Customers Despite Great Ads
How to Fix Operations Before Marketing in Palm Beach County to Stop Burning Money and Start Growing The Marketing Trap: Why You Must Fix Operations Before Marketing Palm Beach You've seen the ads: "10X your leads in 30 days!""Scale to $1M with Facebook ads!""Instagram growth guaranteed!" So you invest: $2,000/month on Google Ads $1,500/month on social media management $3,000 for a new website $500/month on email marketing software The marketing works. Leads come in. Then ever

Maria Mor, CFE, MBA, PMP
Dec 24, 202511 min read


How to Serve 19,000+ Finance Firms in Palm Beach Without Corporate Infrastructure
The Small Business Advantage: Speed, Flexibility, and Personal Service That Corporations Can't Match The Corporate Client Myth Here's what most small business owners believe about serving finance firms: "I need enterprise-level infrastructure to serve corporate clients." "Hedge funds and private equity firms only work with national vendors." "I can't compete without a big team, fancy office, and corporate processes." All false. With 19,077 finance companies , 2,602 hedge fund

Maria Mor, CFE, MBA, PMP
Dec 3, 202511 min read


The $7 Billion Palm Beach Wealth Migration: What Small Businesses Need to Know
How to Position Your Business for the Largest Wealth Transfer in Florida History The Numbers Behind the Migration $7 billion in net income migration to Palm Beach County in one year. Let that sink in. According to recent migration data, Palm Beach County is now ranked among the nation's top destinations for wealth migration , with more than $7 billion in net income flowing into the county—led by incoming New York residents. This isn't gradual demographic shift. This is the la

Maria Mor, CFE, MBA, PMP
Nov 26, 20259 min read


How to Compete With Wall Street Firms Without Wall Street Pricing
5 Non-Price Differentiators That Win High-Value Clients in the "Wall Street South" Economy The Pricing Trap Here's what I hear from Palm Beach County small business owners every week: "How am I supposed to compete when Citadel can pay employees $150K base salary?" "BlackRock has unlimited marketing budgets. I can't afford to match that." "Corporate firms offer benefits packages I'll never match. How do I win?" The short answer: You don't. You don't compete with Wall Street fi

Maria Mor, CFE, MBA, PMP
Nov 19, 20258 min read


What "Wall Street South" Really Means for Palm Beach Small Businesses (And How to Compete Without Wall Street Pricing)
5 Ways to Turn Corporate Migration Into Opportunity—Not a Threat The Reality Check BlackRock. Citadel. Goldman Sachs. Point72. Elliott Management. These aren't just corporate names—they represent 483 asset managers controlling $18.2 trillion and thousands of high-paid employees now calling Palm Beach County home. Add 2,602 hedge funds and private equity firms, and you're looking at 19,077 business/finance companies operating in the county. According to the Business Developme

Maria Mor, CFE, MBA, PMP
Nov 12, 20258 min read


How to Document Business Processes in Under 2 Hours So New Hires Hit the Ground Running
Here's the truth most consultants won't tell you: you don't need a 50-page operations manual to document business processes effectively. You need just enough structure so people know what to do, how to do it, and when to ask for help. This isn't theory. This is the exact process I used to document business processes at Fortune 500 companies—simplified for small businesses that don't have time to waste. Why Most Small Businesses Never Document Their Core Processes I hear the s

Maria Mor, CFE, MBA, PMP
Oct 26, 20255 min read


Why I'm Starting 'Get Insights': Because Palm Beach County Businesses Need a Local Voice
Palm Beach County is home to over 50,000 small businesses. From West Palm Beach to Boca Raton, from Jupiter to Delray Beach—businesses are growing, hiring, and building. But here's a number that tells the real story: Palm Beach County has 32,713 open jobs and only 26,573 unemployed people. That means there are more jobs than people looking for work—and every business is competing for the same limited talent pool. It's just one of many operational challenges local business ow

Maria Mor, CFE, MBA, PMP
Oct 20, 20252 min read
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